Event graphics are large format graphics usually used to display brands or companies at events, enabling companies to communicate and advertise to potential customers in a non-verbal way. Printed banners, flags, marquees, backdrops and signs are just a few of the different types of event graphic that are available on the market today. In my opinion the best form of event graphic are the ones that use fabric for the base material, the reasons for this are as follows.

Cost The cost of fabric products are more often than not considerably cheaper than those made from vinyl, boards and PVC. Options When it comes to printing on fabric the options are almost limitless, you are not constrained by the limitations of other materials. Environment - Recycling & Reusing Like most industries the event based industries create thousands of tonnes of waste every year. Fabric graphics are generally produced from polyester which is a recyclable material which can be reused. Most polyester event graphic companies these days promote bringing in your old graphics and recycling them for you. The main two ways to recycle polyester are chemically and mechanically, they have different recycling efficiencies and results, so the sustainability of the fabric will depend on the company you use and which process they adopt.

If you planning a large event and you are using this form of branding, you'll want to make sure that everything looks perfect. If you are reusing event graphics from a previous event you'll find that event graphics will get damaged easily, boards can be dropped and scuffed and PVC banners can get folded and creased. Fabrics on the other hand, won't get broken when they are dropped and can be folded without ruining the event graphic in the process. Weight When it comes to the size of some of these event graphics, like conference backdrops and some of the large sporting event sponsor graphics, weight should be a consideration.

Most polyester fabric event graphics weigh a quarter of the weight of comparable PVC materials and even less to others. If you run an event and you're looking for event branding, speak to your riggers and set designers and ask them what is the easiest form of backdrop to sofa cover fabric material print fabric use. I'm sure they'll say fabric. If cost, available options, the environment and ease of use are not on your list of considerations when it comes to making your decision, then maybe you should look at other materials, but I doubt you will do!